Merlin Entertainments

Merlin Entertainments is a global leader in location-based, family entertainment. As one of the world's largest attraction operators, we create and deliver memorable, immersive brand experiences for our millions of guests.

Around the world, leisure spend continues to grow as disposable incomes rise and ever greater value is placed on good quality, shared experiences with friends and family. We bring brands to life for our millions of guests through continued investment, capturing new market opportunities and maintaining our strong market position as a unique, multi-format international operator of strongly branded and IP-led location-based entertainment.

We put all of our energy into creating magical memories for our guests. With 67 million visitors every year, that's a lot of unforgettable moments.

We continue to diversify our portfolio, by geography, brand and customer, ensuring a balance of indoor and outdoor attractions and international and domestic visitation.

Today we operate more than 140 attractions in 25 countries around the world, from shorter dwell-time attractions such as SEA LIFE, Madame Tussauds and The London Eye, to iconic theme park resorts like LEGOLAND, Gardaland Resort and Alton Towers Resort.

Attractions

SEA LIFE*
The Dungeons
LEGOLAND Discovery Centre*
Madame Tussauds*
Peppa Pig World of Play
Shrek's Adventure! London
The Bear Grylls Adventure
The London Eye
The Blackpool Tower Eye
The Sydney Tower Eye*
Little BIG City Berlin
Little BIG City Bejing
WILD LIFE
Otway Fly*
Illawarra Fly*

*Australia

Headquarters

Merlin Entertainments
Link House
25 West Street
Poole, Dorset
BHI5 ILD

Phone number: +44(0)1202 666900

Attractions

Illawarra Fly

The nature of New South Wales beautiful Southern Highlands are on full display at the Illawarra Fly! Featuring breathtaking coastal views of the Illawarra Escarpment, the Treet.. Show More..

Madame Tussauds Sydney

Star-struck fans of all the latest blockbusters and Hollywood starlets will finally be able to get their picture taken with their favourite movie stars. Among the wax figures st.. Show More..

SEA LIFE Aquarium | Sunshine Coast

No trip to the Sunshine Coast is complete without visiting SEA LIFE Sunshine Coast, a multi-award winning, year-long attraction. SEA LIFE Mooloolaba is home to thousands of anim.. Show More..

SEA LIFE Sydney Aquarium

SEA LIFE Sydney Aquarium is a must-see, and one of the best things to do in Sydney. Walk under water and explore Australias rich and diverse aquatic life and habitats. A trip t.. Show More..

Sydney Tower Eye

Sydney Tower Eye is Sydney's highest point The Sydney Tower Eye is Open! The Sydney Tower Eye - often referred to by Sydneysiders as Sydney Tower, Centrepoint Tower, AMP Towe.. Show More..

WILD LIFE Sydney Zoo

Find yourself on an amazing animal adventure as you journey into Australias most famous locations at WILD LIFE Sydney Zoo! WILD LIFE Sydney Zoo is the all Australian animal adve.. Show More..